ThinLizzy’s marketing content lacked authenticity and relatability, which affected consumer trust. Traditional ad creatives were not connecting with their target audience, leading to high ad costs and low conversion rates.
We developed a UGC-driven content strategy, partnering with influencers and real customers to create authentic video and photo testimonials. These UGC assets were deployed across paid social ads, product pages, email marketing, and most importantly, on the website. As a result, website conversions increased by 12%, while engagement on social platforms doubled within three months.
Despite a strong product offering, Total Gym had limited recognition in Australia and New Zealand. Their existing paid media campaigns were not optimized for regional audiences, resulting in poor engagement and low conversion rates.
We launched a comprehensive paid media strategy across Meta, Google Ads, and TikTok, focusing on localized content, audience segmentation, and dynamic retargeting. By optimizing ad creatives and tailoring messaging to the regional audience, we increased brand awareness by 70% and drove a 50% boost in sales within the first six months.
The entrepreneur faced challenges in creating an engaging website and effective marketing content to capture the target audience’s attention. Additionally, there was a need for a robust paid advertising strategy to drive traffic and generate sales in a crowded market.
We collaborated closely with the entrepreneur to design a visually appealing and user-friendly website that showcased TV SHOP’s unique value proposition. Our creative team developed engaging content, including high-quality images and persuasive copy, to highlight product benefits. We then implemented a targeted paid advertising campaign across platforms such as Facebook and Instagram, utilizing precise audience segmentation and compelling ad creatives. This comprehensive approach led to a significant increase in website traffic and a steady growth in sales, establishing TV SHOP as a notable player in its niche.
