A premium kitchen cookware brand aimed to scale its business and increase online sales by expanding its digital advertising efforts. They sought a performance-driven strategy to reach new audiences and drive consistent growth.
The brand’s existing marketing efforts were heavily dependent on organic traffic, resulting in slow growth. They had minimal paid advertising experience and struggled to capture high-intent customers on competitive platforms like Google Search and Meta.
We developed a multi-channel paid advertising strategy focusing on Google Search and Meta Ads to target high-converting audiences. By optimizing keywords, A/B testing creatives, and implementing retargeting, we achieved a 3.5x ROAS on Google and a 45% increase in sales on Meta within 6 months, enabling the brand to scale profitably and exceed revenue targets.
