Expanding a Top US Health & Fitness Brand into Australia & New Zealand
Overview
Leading US health and fitness brand Total Gym wanted to expand its market presence in Australia and New Zealand, aiming to replicate its success overseas. The brand sought a localized strategy to increase awareness and drive sales in these new regions.
Problem
Despite a strong product offering, Total Gym had limited recognition in Australia and New Zealand. Their existing paid media campaigns were not optimized for regional audiences, resulting in poor engagement and low conversion rates.
How We Helped
We launched a comprehensive paid media strategy across Meta, Google Ads, and TikTok, focusing on localized content, audience segmentation, and dynamic retargeting. By optimizing ad creatives and tailoring messaging to the regional audience, we increased brand awareness by 70% and drove a 50% boost in sales within the first six months.
